Hook & Eye

HOOK & EYE

Austin’s Premier Costume company

The Beginning

Need help writing this…learn more about how they all came together to start a company and begin something like this as a group.

BUILDING A BASE

The Challenge

Like many new businesses, the biggest obstacle to overcome was visibility. Sure, Hook & Eye had several differentiators that made their offerings distinctly different (and better), but if nobody was visiting their online shop, it was all for naught.

Step 1 became a complete restructuring of the website. In late 2023, the Hook & Eye site had three pages in total, making it difficult to take advantage of all that SEO & content marketing had to offer. The immediate action was to expand their site into a full library of services showcasing work they’d completed, and what made them unique.

DEVELOPING SOME FLAIR

Step 2 was to inject some personality into the brand. While being buttoned up and tidy can certainly get the point across, when there are umpteen businesses all fighting over the same (insert word) it pays to have a little bit of edge.

The result was clear, confident, and with a little bit of ‘tude.

“We make cool shit, professionally.”